While every restaurant is different, most establishments share typical guest “zones”
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A typical diner’s visit unfolds across a series of experience zones. Think about how these zones apply to your establishment in order to appropriately apply this Blueprint to your unique situation.
Pre-Arrival/Arrival Earliest possible opportunity to help diners understand what to expect and how to approach your establishment with social distancing in mind. Entry/Exit Important moment to clarify expectations, communicate conditions of entry, and begin actively managing social distancing requirements. Dining Room/Bar Where guests engage most deeply‚ where the most significant changes will be experienced, and the most important expression of your commitment to safety. Restroom A critical guest touchpoint that will either build or immediately compromise trust, depending on how thoughtfully it is approached. |
A T T E N T I O N T I P :
When creating exterior signage, consider leveraging people’s innate “readability bias.” Simply put, people notice larger things first. Use larger fonts for the most important information and ensure the size is appropriate to the viewing distance. A max of 10’ for every 1” of text height is a good rule of thumb (for sighted people only). |
