AMERICANS ARE MORE OPEN TO HOTEL STAYS, BUT EXPECTATIONS HAVE CHANGED
A new report from SevenRooms can guide hotel companies in meeting guests’ current hospitality demands.By Patricia Cobe on Oct. 21, 2020
Reprinted from Restaurant Business on line. Consumers may be itching to travel again, but the pandemic has put pressure on the hospitality industry to upgrade the hotel experience.
Almost half of Americans (46%) would be open to booking a hotel under the right circumstances, according to “Beyond the Booking: Meeting & Exceeding Hotel Guest Expectations,” a report released today by SevenRooms, a data-driven guest experience platform for the hospitality industry.
For hotels to capitalize on this desire, operators must be prepared to meet new elevated expectations. It comes as no surprise that the highest health and safety standards are a top priority. But after months of living in crisis mode, consumers are also looking for a little pampering. And with the economy a bit shaky, they’re also seeking money-saving deals and promotions. |
From booking to checkout, the survey data may help guide hotel operators to landing more business in the next months.
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While the key to making these experiences successful is not losing sight of health and safety features, personalization is also key.
“This data is essential for driving loyalty that can boost repeat visits through targeted marketing and, ultimately, bringing guests back to your hotel through direct channels. Those that can take these insights and turn them into actionable, personalized touches will succeed in this new era of hyper-personalized hospitality,” said Joel Montaniel, CEO and co-founder at SevenRooms.
SevenRooms commissioned YouGov PLC, a third party, professional research and consulting organization, to poll 1,361 consumers who agreed to take part. The survey was undertaken online in late July.
“This data is essential for driving loyalty that can boost repeat visits through targeted marketing and, ultimately, bringing guests back to your hotel through direct channels. Those that can take these insights and turn them into actionable, personalized touches will succeed in this new era of hyper-personalized hospitality,” said Joel Montaniel, CEO and co-founder at SevenRooms.
SevenRooms commissioned YouGov PLC, a third party, professional research and consulting organization, to poll 1,361 consumers who agreed to take part. The survey was undertaken online in late July.